About Red Lane Consulting

Red Lane Consulting helps organizations navigate change and make sense of AI. Founded by Darrin, the practice focuses on the intersection of human-centered change management and emerging technology — with a particular emphasis on practical, honest approaches that work in the real world.

Too often, change initiatives fail not because the technology is wrong, but because the people side is an afterthought. And too often, AI strategies are driven by hype rather than a clear understanding of what the technology can actually do. Red Lane Consulting exists to bridge that gap.

Focus Areas

Change Management

Helping teams and organizations adapt to new ways of working. Practical, adaptive approaches to transformation that put people first.

AI Strategy

Cutting through the noise on AI to help leaders understand what's real, what's useful, and how to move forward with confidence.

Get in Touch

Interested in working together or have a question about an article?

Email: darrin@redlaneconsulting.com

LinkedIn: Red Lane Consulting